As it has now been the custom for the past five years, the
event called Cioccoshow was held from November 18th to 22nd and organized
by the CNB Associazione of Bologna in collaboration with Bologna's Chamber
of Commerce and Exhibition Services.
This event, which was held in the
city's historical centre between Piazza Maggiore and the nearest squares,
welcomed over one hundred chocolate makers who presented to Bolognese
visitors their very special products made with chocolate.
CNA planned
fringe activities around this initiative which involved creating awareness
among visitors of the multiple influences of chocolate.
One of the
events that raised without a doubt much interest was the NeroCioccoshow
sponsored by 
by the Istituto Francesco Cavazza and Ecipar
Bologna, which offers training on the CNA system, in collaboration with
Bologna Fiere Servizi and Papilla Communication. NeroCioccoshow is an
innovative project of experimental marketing exploring the relationship
people have with brand names and with the values and emotions they
communicate.
Visitors were invited in a completely dark environment
where blind guides led groups of people in sensory exploring objects made
of chocolate.
Without the use of sight, visitors had the opportunity
to value the use of senses (touch, smell, taste, and hearing) through:
olfactive influences, manipulations of objects, sampling and immersion in
the dedicated acoustic space.
The Institute for the Blind Francesco
Cavazza was also efficiently involved in the realization of this event,
training visually impaired guides who were leading groups around the
experimental tour and serving as information point on the objectives
and content of this project.
